⚠️ For small gym and martial arts academy owners:

Plug in the Town Takeover Ads to generate $1.72 leads that turn into $250+/mo memberships in as little as 30 days

(The "David vs Goliath" marketing system that works even in small towns where "everyone already has a gym membership")

⚡ BUSY FACILITY OWNER SUMMARY⚡

While you pay $25+ per lead for price shoppers who ghost you, smart facility owners steal loyal members from big box chains for $1.72 per lead...

Zero marketing experience needed. Zero ongoing work. Build a list of 259 local prospects who become members, then referral machines. Setup once this weekend, profit for years.

Early Access: Just $24 (Regular Price: $497)

Get The Town Takeover System for $24

🔥 43 new members from $444.87 ad spend | 💪 9,664% ROI | ⚡ 2-hour setup

$1.72 leads? 9,664% ROI?? From a "invisible" facility?!?

Ever noticed how the most successful local businesses in your town aren't the ones with the biggest budgets?

While Big Box gyms and martial arts facilities throws millions at ads trying to capture anyone with a pulse, the most profitable gyms and martial arts academies I work with are doing something completely different.


They're building lists of LOCAL prospects who actually want what they offer. Then they're nurturing those relationships until those prospects become members, then advocates, then referral machines.


That little shift in strategy?


It's why my clients are consistently "stealing" members from big box chains - even when they're operating out of converted warehouses competing against multi-million dollar facilities.


Here's how I discovered it:

Back in 2019, I got a call that changed everything about how I approach gym marketing.

A client came to me who had opened their dream gym 8 months earlier. Beautiful equipment, clean facility, passionate trainers, fair prices.

But they were completely invisible to their community.

They had maybe 30 members when they needed 200+ to break even. Cars drove past their gym every day to go to more established facilities down the street. People in their own neighbourhood didn't even know they existed.

They'd spent their life savings, worked 80-hour weeks, and were watching their bank account drain month after month.

They had maybe 30 days of operating capital left.

Picture this: You're a small gym owner. You've invested your life savings into creating something amazing. You're working 14-hour days. You're cleaning equipment at midnight and answering emails at 6 AM. Your family thinks you're crazy. Your bank account is bleeding. And every day, you watch potential members drive past your empty parking lot to go to the crowded chain gym down the street.

You lie awake at 3 AM wondering if you made the biggest mistake of your life.

Standard marketing advice would have told them to buy expensive billboards, hand out flyers, maybe run radio ads.

But here's what I realized: You can't force people to notice you. You have to give them a reason to pay attention.

So instead of trying to shout louder than the big chains, we focused on finding the small group of people in their area who were genuinely looking for what THEY specifically offered.

I figured out what questions potential members in their area were asking, then turned those questions into what I now call "Town Takeover Ads."

Instead of screaming "SIGN UP NOW!" like every other gym ad, we created simple campaigns that offered genuine value without pressure.

Within 60 days, something incredible happened:

We generated over 259 local leads for less than $444.87 in ad spend (only $1.72 per lead).

But here's the kicker - because we'd been providing value FIRST, when these leads were ready to choose a gym, they already trusted us.

43 of those leads became paying members in the first 90 days.


Here's the math that blew my mind:

  • $444.87 ad spend

  • 43 new members

  • Average LTV per member: ~$1,000

  • Total return: $43,000


That's a 9,664% return on ad spend.


But that's not the best part.

Those 43 new members started referring their friends. Within 6 months:

  • 43 members → 20 friends referred → 63 total new members


  • The referral engine was generating new members WITHOUT ad spend


  • That "invisible" gym became the most talked-about facility in town

All because we stopped trying to compete with the big chains on their terms and started building genuine relationships with LOCAL people.

This same system works regardless of your local market conditions.

🔥 READY TO STEAL MEMBERS FROM BIG BOX CHAINS?

Stop paying $25+ for leads who ghost you. Get $1.72 leads who become loyal members.

Get The Town Takeover System for $24

🔥 43 new members from $444.87 ad spend | 💪 9,664% ROI | ⚡ 2-hour setup

In 2025, I ran this exact campaign for another client in a completely different situation - a martial arts academy in a town already saturated with fitness options.

158 leads for $2.48 each.
Over 20 new members in the first month.
$3,100+ in new monthly recurring revenue.

So what exactly are "Town Takeover Ads"?


It's definitely NOT running ads that scream "JOIN NOW FOR $19.99!" like every Planet Fitness knockoff in your area.

Think of it as the complete opposite of big box gym/martial arts facility marketing.

Instead of trying to convince people to sign up immediately, you're attracting them with something they actually WANT.

Here's the simple but powerful system:

Phase 1:

Launch targeted marketing that offer genuine value to your local community

  • People are drawn to valuable offers without sales pressure

  • No hard selling required upfront

  • Focus on getting LOCAL people interested in what you offer


Step 2:

Collect their contact information in exchange for this value

  • Builds a massive list of LOCAL people interested in fitness/martial arts

  • These aren't random leads - they actively engaged with YOUR offer

  • You now have permission to follow up with them


Step 3:

Use SMS marketing to nurture everyone who showed interest

  • Continue providing value and building relationships

  • Invite them to experience your facility risk-free

  • Share success stories from current members

  • Keep your gym top-of-mind when they're ready


Step 4:

Convert interested prospects into paying members

  • They're already interested (they engaged with your initial offer)

  • They're LOCAL (targeted to your area)

  • They get to experience your facility before buying

  • No high-pressure sales needed


The beauty of this system? You're building relationships FIRST, then converting to sales.

You're not competing on price. You're not making crazy promises. You're just giving people a reason to get to know your facility without pressure.

And because you're building a list of everyone who shows interest, you can market to them for months afterward - turning one simple campaign into dozens of new members over time.

Ever felt like this when trying to market your gym/facility?

You've probably tried everything to get new members through the door...

Maybe you've put flyers on car windshields in grocery store parking lots.

Maybe you've tried Groupon deals that brought in bargain hunters who disappeared after the discount ended.

Maybe you've spent money on those expensive billboard ads that nobody seems to notice.

Maybe you've handed out referral cards to current members hoping they'd bring friends.

Maybe you've tried Facebook ads that generated expensive leads who never showed up.

A few leads trickle in, but when you call them:


❌ They don't answer (or worse, they think you're spam)


❌ They're just price shopping between you and 3 other gyms


❌ They want to know your lowest possible price before even visiting


❌ They ask "What's the catch?" because they've been burned by gym contracts before


❌ They schedule a tour but don't show up


❌ They come in, look around for 10 minutes, say "I'll think about it" and disappear forever

Meanwhile, you're watching your marketing budget disappear...

And barely anyone is actually signing up.

You start thinking "Maybe marketing just doesn't work for small gyms."

Or worse: "Maybe I need to lower my prices to compete with Planet Fitness."

Here's what's really happening:

You're attracting bargain hunters instead of quality members.

When your marketing focuses on price ("50% off!"), you attract people who care about price above everything else.

These leads will ALWAYS choose the cheapest option - even if your facility is 10x better.


Town Takeover Ads solve this by attracting a completely different type of person:

Instead of price shoppers, you get people who are genuinely interested in improving their fitness or learning martial arts.

Instead of tire-kickers, you get people who actually want to experience your facility.

Instead of bargain hunters, you get prospects who value quality and are willing to invest in themselves.

But here's what I don't understand...


Why are you still trying to get a few members a month through word-of-mouth and referrals...
...while my clients are getting 20+ new members every month like clockwork?


Why are you paying $8-25 per lead that never shows up for tours...
...while we generate $1.72 leads who actually visit and convert?


Why are you competing on price with Planet Fitness and big box chains...
...while my clients position themselves as the premium local option that people gladly pay more for?


Why are you spending hours creating social media content hoping someone notices...
...while we generate qualified prospects on autopilot who are already interested in what we offer?


The answer is simple: You don't have a system. You're hoping and praying instead of following a proven process.

Get quality members who value community over discounts.

🔥 43 new members from $444.87 ad spend | 💪 9,664% ROI | ⚡ 2-hour setup

Here's what we DON'T do with the Town Takeover System:


We don't constantly post on social media hoping for organic reach - if you want your feed to look pretty, go ahead. If you want to build a business, that's not it.


We don't discount our prices or do "free first month" offers - which only attracts bargain hunters who disappear after the promotion ends.


We don't do any cold calling or DMing people with sales pitches - if you can't get people to come to you, you aren't respected as an authority.


We don't compete with big box gyms on price - we make them irrelevant by building relationships they can't match.


We don't chase leads who ghost us - we attract people who actually want to hear from us.


Instead, we build a system that works while you sleep.

Who is this for?


I've primarily tested this with local gym and martial arts academy owners who are tired of competing on price.

I started with that struggling gym takeover in 2019.

Then I implemented this for a martial arts academy competing against established dojos.

Then a CrossFit box trying to stand out in an oversaturated market.

Then a small-town gym going head-to-head with a new Anytime Fitness.

It worked every single time.

This system is perfect for:

✅Independent gym owners who are tired of losing members to big box chains

✅Martial arts academy owners who want quality students, not just anyone with $50/month

✅CrossFit box owners who need to fill classes consistently

✅Personal training studios looking to book more sessions

✅Boutique fitness studios (yoga, Pilates, etc.) wanting loyal community members


✅Any local fitness facility that offers something unique but struggles to communicate that value


This is especially powerful if:

  • You're in a competitive market with multiple gyms/academies

  • You're in a small town where "everyone knows everyone"

  • You've tried Facebook ads before but only attracted price shoppers

  • You're tired of competing on price instead of value

  • You want members who actually stick around and refer friends

  • You're opening a new location and need to build awareness quickly


This is NOT for:

❌ Big corporate gym chains (you already have massive budgets)


❌ Facilities that compete purely on price (this attracts quality members, not bargain hunters)


❌ Gym owners who want quick fixes without any follow-up work


❌ Anyone not willing to build relationships with their community


The bottom line: If you run a local gym or martial arts academy and you're tired of fighting for scraps against big chains, this system levels the playing field.

You don't need their marketing budget. You just need their members.

Replace What's Not Working

🛑If you're running ads straight to membership sales but people aren't ready to commit without knowing anything about your facility...

✅ Replace those with Town Takeover Ads that build a list of genuinely interested prospects you can nurture until they're ready to visit.

🛑If you're spending $8-25+ per lead on Facebook ads but barely anyone shows up for tours or follows through...

✅ Activate a system that generates $1.72 leads who actually WANT to visit your facility because they're already engaged with your brand.

🛑If you're trying to compete with larger facilities on price and slowly going broke...

✅ Implement value-based list building that positions you as the premium local option.

🛑If you're getting leads but they're all asking "what's your cheapest membership?" before even seeing your facility...

✅ Replace those discount-focused ads with campaigns that attract people who care about results and community, not just low prices.


🛑If you've tried Facebook ads before but gave up because "they don't work for your facility"...

✅ Install the Town Takeover system and start building your local member pipeline on autopilot.

🛑If you're a new gym trying to build awareness in a market dominated by established chains...

✅ Use Town Takeover Ads to quickly build a list of hundreds of local prospects and establish yourself as a player in the market.


🛑If you're in a small town thinking "everyone already has a gym membership"...

✅ Build a list of people who might be unhappy with their current gym and nurture them until they're ready to switch.

The Real Difference


Most marketing try to get someone to sign up TODAY.

Town Takeover Ads build relationships with people who might be ready to sign up in 3-6 months.

When someone finally decides they want to change gyms or start martial arts, whose name do you think they'll remember?

The gym that's been providing value and staying in touch?

Or the gym that sent them one "50% off" ad 4 months ago?

Once other gym owners in your area discover this system, your advantage disappears.

🔥 Build your member pipeline before competitors catch on...

What do I get?


This training has everything you need to implement Town Takeover Ads in your gym or martial arts academy and start building your local member pipeline in the next 24 hours.

❌You don't need to buy any upsells to make this work.

❌You don't need to join expensive masterminds.

❌You don't need to hire me as your agency.

(Of course, these options exist if you want them, but they're not required to get results)

You get 5 straight-up, no BS training modules and implementation tools to get this working immediately.

Core Training Modules:

Phase 1: Launch Your First Campaign

  • The complete system breakdown from ads to SMS to conversions

  • How to identify what your local market actually wants

  • The exact campaign structure that generates $1.72 leads


Phase 2: Build Your Local Prospect Database

  • Setting up your list-building automation

  • SMS sequence templates specifically for gyms and martial arts academies

  • Done-for-you campaign setup guides you can copy-paste


Phase 3: Activate Follow-Up Sequences

  • What to send prospects (and when) for maximum conversions

  • How to nurture leads for 3-6 months without being pushy

  • Proven message sequences that convert prospects


Phase 4: Convert Lists Into Members

  • Moving prospects from interested to visiting your facility

  • The soft-sell approach that works for quality leads

  • Tracking and optimizing your conversion rates


Phase 5: Scale Your Local Domination

  • Running multiple campaigns simultaneously

  • Advanced targeting for different member types

  • How to dominate your local market in 6-12 months

Implementation Tools:

✅SMS Sequence Templates - Proven text message sequences that convert prospects to members

✅Campaign Setup Checklist - Step-by-step guide to launch your first campaign

✅ROI Tracking Spreadsheet - Calculate your exact return on ad spend

High-Value Bonuses:


Bonus 1: Local Market Research Guide - How to spy on competitors and find gaps in your market


Bonus 2: Ad Creative Best Practices - What images and videos work best for local fitness marketing


Bonus 3: Retention Boosters - Simple SMS & email tactics to keep leads turning into paying members long-term

This is a complete system - everything you need to stop competing on price and start building a pipeline of quality local prospects who actually want to train at YOUR facility.

Let's breakdown everything you're getting:

Town Takeover System Complete Training ($247 Value)

The complete 5-phase system that generates $1.72 leads and turns them into $250/month members


SMS Sequence Templates ($84 Value)

Proven text message sequences that convert prospects to members without being pushy


Campaign Setup Checklist ($47 Value)

26-step launch checklist so you don't miss any crucial tasks that could cost you money


ROI Tracking Spreadsheet ($37 Value)

Calculate your exact return on ad spend and optimize for maximum profitability


Local Market Research Guide ($47 Value)

How to spy on competitors and find gaps in your market


Ad Creative Best Practices ($37 Value)

What images and videos work best for local fitness marketing

Bonus 1: Local Market Research Guide ($47 Value)

How to spy on competitors and find gaps in your market that you can exploit to attract members away from established gyms

Bonus 2: Ad Creative Best Practices ($37 Value)

What images and videos work best for local fitness marketing to get maximum engagement and lowest cost per lead

Total Value: $497

Get The Town Takeover System for $24

Bree Haas

"Helped grow our gym during the COVID pandemic using the Town Takeover System"

Jonathon Walker

"$30,000 of new members in 1 month using the Town Takeover System"

Emily Ross

"Our Facility is now growing on autopilot using Ryan's Town Takeover System"

If you're okay with $20+ leads and ghost prospects, skip this...

But if you want a pipeline of $1.72 leads who actually show up and become long-term members...

You can get The Town Takeover System for just $24.

(Save $473 - Regular Price $497)


What you're getting:


✅ The complete 5-phase Town Takeover system
✅ Done-for-you SMS sequences & tools
✅ Implementation tools and tracking
✅ High-value bonuses

This is the same system that's generated hundreds of thousands in new revenue for my clients.

Think you'll need help implementing this?
Email me directly ([email protected]) and I'll point you in the right direction.

Here's The World's Best Guarantee:


I know that before I get into anything, I'd like to know what I'm buying and that it's backed by a solid money-back guarantee.


And I want you to be comfortable with this investment.


Like my mentor used to say, "Test drive the car before you drive it off the lot"...


So here's what I've arranged:


Download the Town Takeover System, go through the entire training, but more importantly - apply what you learn.


And if you're not blown away by what you discover, or the results you're ABLE to generate when you actually implement what I show you...


Then just shoot me an email and request a refund within 30 days.


We'll refund every penny and let you keep the entire system free of charge.


How's that for the world's best money-back guarantee?


You literally have nothing to lose and a thriving gym to gain.

Get The Town Takeover System for $24

What makes me different from other "marketing gurus"?

I'm still running my agency. I still work with gyms and martial arts academies every day.

This isn't some outdated system I used years ago and now teach.

These are the exact campaigns I'm running for clients RIGHT NOW in 2025.

Get The Town Takeover System for $24

FAQs

Who is this for?

For any gym owner, martial arts academy owner, CrossFit box owner, or boutique fitness studio owner who wants to acquire more paying members without competing on price.

What exactly is the Town Takeover System?

The Town Takeover System is the solution to the common problem of not being able to generate members on demand. We generate dozens of new members every month - like clockwork - by building local prospect lists and nurturing them with SMS until they're ready to visit.

How is this different than other gym marketing courses?

It works. It's based on what I'm doing TODAY to grow gyms and martial arts academies in real time. I have a proven track record of using this system in my own agency with actual clients getting real results.

Do I need to be tech-savvy to implement this?

Not at all. The system is designed to be plug-and-play. If you can copy and paste, you can set this up. Plus, we include step-by-step checklists for everything.

Will this work in my small town?

Especially in small towns! The more local and personal you can be, the better this system works. We've had amazing success in towns with populations under 10,000.

Do you offer more in-depth help?

Yes. While nothing was held back in this training, for people who want further assistance, we do offer opportunities to work with us directly (by application only).

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